01Information we collect

Information you give us. Name, email address, shipping and billing address, phone number (optional), and order history. We do not receive or store full payment card numbers — those are handled directly by our payment processors.

Information collected automatically. Device and browser type, IP address, pages viewed, referring site, and similar analytics data collected through cookies and comparable technologies.

Information from third parties. Order and fulfilment status from shipping carriers, and fraud-screening signals from our payment providers.

02Why we use it

To process and deliver your orders; manage subscriptions and billing; provide customer support; prevent fraud; comply with legal and tax obligations; improve our site and products; and — only where you have opted in — send marketing communications.

03Legal bases

Where required by law we rely on: performance of a contract (fulfilling your order), legitimate interests (fraud prevention, service improvement), consent (marketing email and non-essential cookies), and legal obligation (tax and accounting records).

04Sharing your information

We share it only with service providers who help us operate: our e-commerce platform, payment processors, shipping carriers and fulfilment partners, email and analytics providers, and customer support tooling. Each is bound to use it only for the services they provide to us. We may also disclose information where required by law.

05Cookies

We use essential cookies to make the site work (cart, checkout, login) and, subject to your choices, analytics and advertising cookies to understand how the site is used and to measure marketing. You can manage non-essential cookies through your browser settings or our privacy choices page.

06Data retention

We keep order records for as long as required for tax, accounting and legal purposes — typically seven years. Marketing contact data is kept until you unsubscribe or ask us to delete it. Analytics data is retained in aggregated or de-identified form.

07Your rights

Depending on where you live you may have the right to access the personal information we hold about you, correct inaccurate information, request deletion, object to or restrict certain processing, receive a portable copy of your data, and withdraw consent at any time.

US residents (including California). You have the right to know what personal information is collected, to request deletion or correction, and to opt out of the sale or sharing of personal information for cross-context behavioural advertising. We do not sell personal information. We will not discriminate against you for exercising these rights.

EU and UK residents. You have rights under the GDPR and UK GDPR as described above, including the right to lodge a complaint with your local supervisory authority.

To exercise any of these rights, email support@betterbiology.co. We will respond within the timeframe required by applicable law.

08Marketing communications

We only send marketing email to people who have opted in. Every marketing email contains an unsubscribe link that works immediately. Unsubscribing from marketing does not stop transactional emails about orders you have placed.

09Security

We use industry-standard measures including encryption in transit, access controls, and vetted processors. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10Children

Our products and site are intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.

11International transfers

Your information may be processed in countries other than your own, including the United States. Where required, we use appropriate safeguards such as standard contractual clauses.

12Changes and contact

We may update this policy. Material changes will be reflected in the last updated date above, and where required we will notify you directly.